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Asturforesta is executing a publicity plan that far exceeds that of previous exhibitions.
With this publicity plan we are already attracting the latest technological novelties existing in the world markets.
INTERNET
Our web site we present is a group of pages containing all the information required for visitors
and exhibitors alike, location, activities, etc. The Asturforesta web site has been translated into four languages
to afford easy access and contact between buyers and sellers of different countries.
www.asturforesta.com also appears on the Internet's main world searcher.
E-MAIL
We conduct frequent information transfers via email.
In sum, we have more than 5.000 email addresses listed as potential buyers!
We frequently inform those listed of market novelties in Asturforesta, new exhibitors, activities,
etc. Bu without any doubt our electronic bulletin board is of great interest to all. Announcements are viewed
worldwide. Here we forward email addresses of interested buyers to sellers, and sellers to buyers. The following
is an example of this important process: Many manufacturers outside the peninsula are interested in forming their
own distribution network. They are looking for distributors for both Spain and Portugal. Likewise, Spanish and
Portuguese manufacturers are looking for distributors to export and the Asturforesta electronic bulletin board
is the tailor made medium for this purpose.
Remember some products available in other countries may not be available from your local market!!!
POSTAL MAIL
We have some 100.000 listings for proprietors of woods, propagating companies, plantation and
maintenance, lumberjacks, sawmills, warehousemen, forestry associations, public administrations, etc.
Almost 10.000 official catalogues (2009 edition) were sent to potential clients.
PUBLICITY
The Asturforesta event is advertised by means of more than 100 advertisements throughout
Spain and Portugal in the professional press, as well as a large part of Europe. Publicity is strictly
reserved for the specialist press to maximise advertising efficiency. The following are some of those
publications chosen:
Specialised press: Mountains, Foresta, Especial Forexpo, Fôret Entreprise, Tecnoambiente,
Spanish Forestry Magazine, Forest Catalunya, Forestry, Dossier Leader, O Montes, Forestalia, Agricultural,
Agronegocios, The Forest, Forest Asturias, The Fôret Privée, Le Bois National, Cis Madera, La Madera, Vida Rural,
Agrarian Europe, Ecosystems, Aitim, Monte Bravo, Guardabosques, Logistics y Transport, Euskadi Forestal and many
more.
None specialised press: national and regional newspapers.
PRESS RELEASES
Some 120 articles will be published by the regional, national and international press, where
exhibitors names and products will appear.
More than 50 national and international journalists have been invited to Asturforesta to
cover the event and interview exhibitors. The specialised press will circulate and interview exhibitors during
the exhibition as well as attend special press release conferences.
ATTENDING FORESTRY EXHIBITION FAIRS
The organisers of Asturforesta have attended fairs organised by the association of
forestry exhibition fairs such as ENERGIESPARMESSE in Austria, FOREXPO in France, and the APF in the United Kingdom last
September, The Congresses, Forest Exhibitions, and Elmiawood in Sweden. Together with the Asturforesta exhibition
the above mentioned exhibitions/trade fairs complete the list of some of the most important forestry exhibitions
currently being staged in Europe.
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